An experienced designer who enjoys adventuring in creativity.
An experienced designer who enjoys adventuring in creativity.
PUSH (Presidents United to Solve Hunger) is a consortium of universities from around the world that have the collective mission to end hunger and poverty, both locally and globally. PUSH began while Aaron was working for Auburn University’s College of Human Sciences in 2014, giving him the opportunity to brand this new initiative.
The PUSH brand is bold and full energy. Hence, the bright orange that has become synonymous with the brand. The central piece of the logo uses a handwritten signature to identify the acronym and represents the act of a university president signing on to end hunger. A clean and precise typeface nicely accompanies the handwritten signature.